ISBA and IPA disappointed over airtime trading rules decision

Posted by admin on July 29, 2010 · Leave a Comment 

From News from Brand Republic

ISBA and IPA disappointed over airtime trading rules decision

Advertisers’ trade body ISBA and agency trade body IPA have expressed concern that ITV, Channel 4 and Five will use the abolition of airtime trading rules to increase the price of advertising on TV.

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