How ‘Paranormal Activity’ Has Changed Online Movie Marketing

Posted by admin on March 10, 2010 · Leave a Comment

From Marketing News
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How ‘Paranormal Activity’ Has Changed Online Movie Marketing

Hollywood loves remakes, but when it comes to the marketing campaign for Paramount Pictures’ “Paranormal Activity,” there’ll never be an identical do-over, says Amy Powell, executive vice president of interactive marketing strategy and film production. But she expects social media will continue to play a crucial role in creating fervent fans for Hollywood releases. The way she sees it, Twitter and Facebook are already as important to movie marketing as TV spots and trailers. The success of “Paranormal” proves it.