4 Online Marketing Survey Tactics That Break Through the Noise

Over the past decade or so marketing surveys have greatly expanded their reach by tapping online consumers. Now, though, the ever-growing number of these requests has caused a backlash. Simply put:…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/BKUab9pikng" height="1" width="1"/>

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Identifying Your Mass Influencer

For all the number-crunching – and subsequent debate – by various research firms to try to determine the dollar value of a fan or follower, these efforts do not fully take into account a fundamental…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/T1AYKGL2y84" height="1" width="1"/>

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Customer Service As An E-mail Marketing Touch Point

Marketers are always searching for new reasons to reach out to customers – without annoying them, that is. One overlooked channel is online customer service at the point of sale. Sam Decker, chief…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/adPPho0Wkd8" height="1" width="1"/>

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Marketing Data Roundup: Advertising on Mommy blogs

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
Mommy Blog Ad…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fYYMiOJAoCE" height="1" width="1"/>

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Top Toolset News: Google’s location extensions ad format

Mobile Advertising
Google has enhanced its locations extension ad format to support multiple addresses. Aimed at companies with multiple stores or locations, the new feature directs a customer to the…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Uvvb9JGb0tA" height="1" width="1"/>

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Andy Duncan joins luxury car retailer

Former Channel 4 chief executive and Unilever marketer Andy Duncan has joined high-end car retailer HR Owen as chief executive.

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Andy Duncan joins luxury car retailer

Former Channel 4 chief executive and Unilever marketer Andy Duncan has joined high-end car retailer HR Owen as chief executive.

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Andy Duncan joins luxury car retailer

Former Channel 4 chief executive and Unilever marketer Andy Duncan has joined high-end car retailer HR Owen as chief executive.

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Corona and Old El Paso team up with Tesco.com

Corona Extra beer and Old El Paso have joined forces for a product promotion which will only be available through Tesco.com.

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Corona and Old El Paso team up with Tesco.com

Corona Extra beer and Old El Paso have joined forces for a product promotion which will only be available through Tesco.com.

Read entire story (opens in new window)